Commerce on the Internet presents its share of problems and opportunities. MicroAssist’s e‑commerce solutions are designed to minimize problems such as fraud while maximizing the opportunities provided by the reach and information gathering potential of the Internet. Our solutions have been tested under heavy load for over three years.

Commerce is a fully integrated component of the MicroAssist software base that supports a wide spectrum of business relationships (B2C, B2B, B2B2C, C2C, etc.) and a variety of transactional models (e.g. retail, wholesale, auction, and negotiated pricing scenarios). Our systems provide a singular view of the customer, which facilitates richer customer relationships and supports the vital interactions surrounding successful transactions.

MicroAssist has developed its own highly reliable, real time and totally scalable transaction processing system to handle the actual processing of credit card payments. The transaction processing system has been certified by VITAL (a collaboration of Visa and Total Systems).  This gives us complete control of this important part of the system, and allows configuration to suit the individual circumstances and desires of the client.

Key Benefits

Designed for Flexibility
Since the system provides optional user registration, built-in search features, ready-to-use templates, and multi-storefront capabilities, we are able to quickly create customized web applications that meet customer and organizational requirements.

Seamless Catalog Management
We can quickly set up systems that allow businesses to easily create, organize, and publish product offerings for a wide variety of physical goods, content, securities, data, software, services, and events.

Enables Business-Centric Order Management
Because our system is engineered for order flexibility, it accommodates multiple business and pricing models. We can customize order management to accommodate specific business requirements. Order processing can be executed at the most granular level – allowing, for example, specific shipping instructions on a per-line or per-item basis across multiple warehouses or retail locations.

Enables Customer-centric Merchandising
Our e-commerce platform provides a common data model across all the components of the system, we can ensure that a merchant has access to a customer’s entire explicit and implicit data profile. This enables business users to create customer-centric programs, such as promotions, cross-sell and up-sell initiatives, discounts, product recommendations, customized product catalogs and customer-specific price lists.

Supports Closed-loop Collaboration
The community features of our system allow customers, employees, distributors and suppliers to collaborate online in a fluid exchange that can apply to any business model. For example, customers in a B2B environment can contribute product reviews, ratings and discussions. The end result is improved coordination, faster and more accurate feedback, greater customer retention and higher conversion rates.

Drives Powerful and Immediate Direct Marketing
Since we do not have to integrate multiple customer databases when we base things in the our integrated database framework, we can provide marketers with real time access to all relevant customer information – including profiles, interests and purchasing history – in a single data model. This allows for detailed customer segmentation and supports proactive or reactive marketing programs to maximize order conversion.

Case Study: Texas Department of Public Safety