In most organizations, collaboration occurs via email, document sharing, chat and message boards. These methods of interaction are classified as “unstructured collaboration,” because no formal process surrounds them. Organizations attain collaborative commerce’s powerful benefits when workflow and process management are leveraged to create “structured collaboration.” Such structure enables online project management, resource management, automated approval processes, as well as opportunistic relationships among suppliers, distributors and customers.

Because collaboration is a fully integrated component of our system, and provides a set of features to capture the power of knowledge sharing, we can easily add community-building features to your site. Simple transaction management has become a commodity.  Let us provide you with the true differentiation that collaborative commerce can bring.

Key Benefits

Increases transactions
User-to-user transactions have been proven to increase site stickiness, while user-contributed content (comments, reviews, etc.) provides credibility. Direct interaction fosters customer loyalty and increases brand awareness, leading to increased transactions.

Compresses Sales Cycles
Increased interaction among users – including customers, partners, and employees – provides valuable feedback about site and product offerings and allows for quicker resolution of user objections.

Minimizes Expensive Customer Service Activities
Direct interaction among customers provides a wide range of reference material for problem resolution. User-to-user interaction allows collaborative self-help, where users can solicit suggestions from others who have had similar questions or concerns.

Provides Valuable User Data for Mining
Information provided by users in collaborative interactions enables better segmentation of users and personalization with targeted content, and provides valuable insight for new products and services, and process improvements.

Reduces Content Costs
User contributions – such as discussion board posts, comments and product reviews – provide fresh and timely content that grows exponentially with the user base.

Increases Productivity
Collaborative applications allow an enterprise to capture the knowledge of all users – from employees to customers – in a central repository that supports easy search and knowledge sharing.